360i

Overview

360i is a digital marketing agency established in 1998, focusing on delivering integrated marketing solutions to enterprise-level clients. The agency's service offerings span brand strategy and planning, search engine optimization (SEO), paid media management, social media marketing, and content creation and distribution. As a full-service agency, 360i aims to provide comprehensive support across the digital marketing ecosystem, from initial strategic development to campaign execution and performance analysis. The agency operates under the Dentsu Aegis Network, a global marketing and advertising conglomerate as reported by Crunchbase.

The agency's approach typically involves developing data-driven strategies tailored to specific client objectives. For instance, in brand strategy, 360i focuses on market research, audience segmentation, and competitive analysis to define a brand's digital identity and positioning. In SEO, services include technical SEO audits, keyword research, content optimization, and link building, designed to improve organic search visibility. Paid media management encompasses strategy, execution, and optimization across various channels like search engines, social platforms, and display networks, with an emphasis on return on investment.

Social media marketing services include strategy development, content creation for platforms such as Facebook, Instagram, and LinkedIn, community management, and paid social advertising. Content creation and distribution involve developing diverse content formats—from articles and blog posts to video and interactive experiences—and planning their dissemination across relevant digital channels. The agency positions itself for organizations that require a unified approach to their digital presence, often those with complex marketing needs and significant market presence. Their client base typically includes large corporations and established brands that can benefit from a broad spectrum of digital services integrated under one agency. This integrated model is designed to ensure consistency across different marketing initiatives and to leverage synergies between various digital channels for enhanced campaign effectiveness.

For large organizations, selecting a full-service agency like 360i can streamline vendor management, as multiple digital marketing functions are consolidated. This contrasts with engaging multiple specialist agencies for individual services like SEO, paid search, or social media. The agency's long operational history since 1998 suggests experience in adapting to evolving digital landscapes and technologies. Their affiliation with Dentsu Aegis Network provides access to a broader network of resources and global insights, which can be advantageous for multinational clients. The agency's focus on enterprise clients indicates a capacity for handling large-scale campaigns, managing substantial budgets, and delivering results within complex organizational structures, similar to other large agency networks like WPP.

Key features

• Brand Strategy and Planning: Development of foundational brand positioning, audience insights, competitive analysis, and strategic roadmaps for digital presence. This involves deep dives into market trends and consumer behavior to align digital efforts with overarching business goals.
• Search Engine Optimization (SEO): Comprehensive services covering technical SEO audits, keyword research, on-page and off-page optimization, content strategy for organic visibility, and performance monitoring to improve search engine rankings.
• Paid Media Management: Strategic planning, execution, and optimization of advertising campaigns across platforms such as Google Ads, social media channels (e.g., Facebook, Instagram, LinkedIn), programmatic display, and video advertising, with a focus on measurable ROI.
• Social Media Marketing: Services include social strategy development, content creation, community management, influencer engagement, and paid social advertising to build brand presence and foster audience interaction across relevant social platforms.
• Content Creation and Distribution: Production of various content formats, including articles, blog posts, videos, infographics, and interactive experiences. This also includes strategic planning for content distribution across owned, earned, and paid media channels to reach target audiences effectively.
• Analytics and Reporting: Implementation of analytics tools, data tracking, performance dashboards, and regular reporting to provide insights into campaign effectiveness, identify areas for optimization, and demonstrate measurable outcomes against defined KPIs.
• Experience Design (UX/UI): Development of user-centric digital experiences, including website design, mobile app interfaces, and other digital touchpoints, aiming to improve usability, engagement, and conversion rates.
• Marketing Technology Consulting: Advising clients on the selection, implementation, and optimization of marketing technology stacks (MarTech), helping integrate various platforms and tools to enhance marketing efficiency and data utilization.

Pricing

360i operates on a custom enterprise pricing model. Specific costs for services are determined by the scope, complexity, and duration of each client engagement. Pricing is typically project-based, retainer-based, or a combination, depending on the agreed-upon services and client requirements. Interested parties should contact 360i directly for a detailed proposal and pricing estimate tailored to their specific marketing needs.

For specific pricing inquiries, prospective clients are advised to consult the 360i Contact Page to initiate a discussion regarding their project requirements.

Common integrations

As a digital marketing agency, 360i integrates with a variety of platforms and tools to execute and measure campaigns. While specific integrations depend on client needs, common categories include:

• Advertising Platforms: Integrations with major ad networks like Google Ads, Meta Business Suite (Facebook/Instagram Ads), LinkedIn Ads, and various demand-side platforms (DSPs) for programmatic advertising.
• Analytics Tools: Connection to web analytics platforms such as Google Analytics 4, Adobe Analytics, and other proprietary tools for data collection, reporting, and performance measurement.
• CRM Systems: Integration with Customer Relationship Management (CRM) platforms like Salesforce, HubSpot, or Adobe Experience Cloud to track customer journeys, personalize communications, and attribute marketing efforts.
• Content Management Systems (CMS): Working with CMS platforms like WordPress, Adobe Experience Manager, Sitecore, or Drupal for content optimization, publishing, and SEO implementation.
• SEO Tools: Utilization of specialized SEO software for keyword research, technical audits, backlink analysis, and rank tracking (e.g., Semrush, Ahrefs, Moz).
• Social Media Management Platforms: Integration with tools like Sprout Social, Hootsuite, or Sprinklr for social media scheduling, monitoring, engagement, and reporting.
• Data Management Platforms (DMPs) & Customer Data Platforms (CDPs): Integration with platforms that unify customer data from various sources to create comprehensive customer profiles for targeted marketing.

Alternatives

• Ogilvy: A global advertising, marketing, and public relations agency offering integrated creative and media solutions.
• WPP: One of the world's largest advertising and marketing services companies, owning numerous agencies across various specializations.
• Publicis Groupe: A multinational advertising and public relations company providing digital and traditional marketing services through its vast network of agencies.
• R/GA: A global agency focused on design, technology, and marketing, known for its innovation in digital experiences and brand transformation.
• Huge: A global experience agency that designs digital products and services, platforms, and campaigns for clients.

Getting started

Engaging with a full-service digital marketing agency like 360i typically begins with an initial consultation to discuss business objectives and marketing challenges. The process generally involves several stages:

1. Initial Contact and Discovery: Prospective clients reach out to 360i, usually via their website's contact form or direct inquiry. This leads to an initial call where the agency learns about the client's business, industry, target audience, current marketing efforts, and specific goals. This phase is critical for both parties to assess fit and understand project requirements.
2. Needs Assessment and Proposal Development: Following the discovery phase, 360i's team conducts a more in-depth assessment. This may involve reviewing existing marketing data, conducting preliminary market research, and analyzing the competitive landscape. Based on this assessment, the agency develops a tailored proposal outlining recommended strategies, services, deliverables, timelines, and a detailed cost estimate.
3. Contracting and Onboarding: If the proposal is accepted, a formal contract is executed. The onboarding process then begins, during which the client and agency establish communication channels, define key stakeholders, share necessary access to existing platforms (e.g., analytics accounts, ad platforms), and set up initial project management tools.
4. Strategy and Planning: The agency's expert teams (e.g., strategists, SEO specialists, media buyers) collaborate to refine the proposed strategies. This involves detailed planning for each service area, including keyword research, audience targeting, content calendars, media plans, and setting measurable KPIs. This phase often includes workshops and collaborative sessions with the client to ensure alignment.
5. Execution and Implementation: With strategies approved, the agency proceeds with the execution phase. This involves creating and launching campaigns, developing content, optimizing ad spend, implementing technical SEO changes, and managing social media initiatives. Regular communication and approvals from the client are typically part of this process.
6. Monitoring, Optimization, and Reporting: Throughout the engagement, 360i continuously monitors campaign performance against defined KPIs. Data is collected and analyzed to identify areas for optimization, such as adjusting ad bids, refining targeting, or A/B testing creative assets. Regular performance reports are provided to the client, outlining progress, insights, and future recommendations. This iterative process is designed to ensure continuous improvement and adaptation to market changes.

While direct code interaction is not typically part of a client's initial engagement with a full-service agency like 360i, the underlying technical aspects are managed by the agency's development and optimization teams. For example, setting up tracking for a new campaign might involve a snippet of code. Below is an illustrative example of a Google Analytics 4 (GA4) tracking snippet, which an agency might implement on a client's website to collect data on user behavior and campaign performance. This is a common foundational step in measuring digital marketing effectiveness.

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'G-XXXXXXXXXX');
</script>

In this example, G-XXXXXXXXXX would be replaced with the client's specific GA4 Measurement ID. Agencies like 360i would handle the proper implementation and configuration of such scripts across a client's digital properties to ensure accurate data collection for reporting and optimization.