Contently

Overview

Contently provides a comprehensive content marketing platform tailored for enterprise needs, focusing on streamlining content operations from strategy to distribution and analysis. The platform is designed to assist large organizations in producing high-quality, on-brand content at scale. It integrates several core components, including tools for content strategy development, a marketplace to source and manage freelance content creators, workflow automation for content production, and analytics features to measure content performance.

The platform's strategic tools enable enterprises to define content goals, identify target audiences, and map content to customer journeys. Its integrated freelance marketplace offers access to a network of vetted journalists, writers, designers, and videographers, allowing companies to scale their content creation capabilities without expanding internal teams. Contently's workflow management features facilitate collaboration, approvals, and scheduling, aiming to reduce operational bottlenecks in content production. Furthermore, the analytics suite provides insights into content engagement, SEO performance, and ROI, supporting data-driven content optimization.

Contently is particularly suited for organizations that require a structured approach to content marketing, often with multiple stakeholders and complex approval processes. Its compliance certifications, including SOC 2 Type II and GDPR, address security and data privacy requirements critical for enterprise clients. The platform's emphasis on a unified system for content creation and management helps maintain brand consistency and operational efficiency across diverse marketing initiatives.

While Contently offers a robust SaaS platform, its primary interface is web-based, and it does not publicly expose an API for third-party developer integrations. This focus on a managed platform experience means that custom extensions or deep programmatic integrations typically require working within Contently's existing framework. For enterprises seeking to manage a large volume of content and a broad network of contributors, Contently aims to consolidate these functions into a single system, distinguishing itself from more modular content management systems or standalone freelance marketplaces.

Key features

• Content Strategy Tools: Provides frameworks and tools for developing content strategies, identifying audience segments, and mapping content to business objectives.
• Freelancer Marketplace: Offers access to a vetted network of content creators, including writers, editors, designers, and videographers, for scalable content production.
• Content Workflow Automation: Facilitates content creation with features for task assignment, progress tracking, collaboration, and multi-stage approval processes.
• Content Analytics & Reporting: Measures content performance through metrics on engagement, SEO, audience behavior, and conversion, offering dashboards and customizable reports.
• Digital Asset Management (DAM): Centralizes storage and organization of content assets, ensuring brand consistency and easy access for content teams.
• Content Distribution Tools: Assists in publishing and promoting content across various channels, including social media, email, and company websites.
• Editorial Calendar Management: Provides a centralized calendar for planning, scheduling, and organizing content initiatives across teams and campaigns.

Pricing

Contently operates on a custom enterprise pricing model. Specific pricing details are not publicly disclosed and are determined based on an organization's specific needs, including the scope of content strategy, volume of content creation, number of users, and required features.

For detailed pricing information, prospective clients are directed to contact Contently directly to discuss their specific requirements and obtain a customized quote.

Common integrations

While Contently primarily functions as a self-contained content marketing platform, it offers integrations designed to connect with common marketing and business systems, enhancing its capabilities within an enterprise ecosystem. Specific documentation for these integrations is typically provided to clients upon platform onboarding.

• Content Management Systems (CMS): Integrations with platforms like WordPress, Drupal, and Adobe Experience Manager to facilitate direct publishing of content.
• Marketing Automation Platforms (MAP): Connections with systems such as HubSpot, Marketo, and Salesforce Marketing Cloud for lead nurturing and campaign management.
• Analytics Tools: Data exchange with Google Analytics and other business intelligence tools for comprehensive performance tracking.
• Social Media Management Tools: Integrations with platforms like Sprout Social or Hootsuite for streamlined content distribution and scheduling across social channels.
• Digital Asset Management (DAM) Systems: Compatibility with enterprise DAM solutions to centralize and manage creative assets.

Alternatives

• NewsCred (acquired by Optimizely): Offers a content marketing platform with similar features for strategy, creation, and distribution, often targeting enterprise clients.
• Scripted: A platform focused on connecting businesses with freelance writers for various content needs, including blog posts and white papers.
• ClearVoice (a Fiverr company): Provides a content creation platform with access to a talent network and tools for content planning and workflow management.

Getting started

Contently primarily offers a SaaS platform accessed via a web browser, and it does not provide a public API or SDK for third-party developer integration. Therefore, a typical "hello-world" code example in the traditional sense is not applicable. Engagement with the Contently platform begins with account setup and configuration through their web interface. The process generally involves:

1. Platform Onboarding: Working with Contently's customer success team to configure the platform to specific organizational needs, including user roles, brand guidelines, and content strategy frameworks.
2. Strategy Development: Utilizing Contently's tools to define content goals, target audiences, and editorial calendars.
3. Talent Sourcing: Accessing the freelance marketplace to find and onboard content creators for specific projects.
4. Content Creation & Workflow: Using the platform's editor and workflow tools to manage content production, revisions, and approvals.
5. Publishing & Analysis: Distributing content through integrated channels and monitoring performance using Contently's analytics dashboards.

For users accustomed to API-driven platforms, it is important to note that Contently's functionalities are primarily accessed and managed through its proprietary web application. Enterprises interested in automation or data synchronization typically rely on the platform's native integrations with other marketing and CMS systems rather than custom code development.

# Contently does not provide a public API for programmatic access.
# Interaction with the platform is primarily through its web-based user interface.
#
# Example of a typical user workflow within the Contently platform:
# 1. Log in to the Contently web application.
# 2. Navigate to the "Strategy" section to define content pillars.
# 3. Go to the "Marketplace" to brief and hire a freelance writer for a blog post.
# 4. Use the "Workflow" section to collaborate on drafts, provide feedback, and approve content.
# 5. Schedule content for publication via integrated CMS or social media tools.
# 6. Monitor content performance in the "Analytics" dashboard.