Eleven

Overview

Eleven is an advertising and marketing agency established in 1999. The agency focuses on developing comprehensive brand strategies and executing integrated campaigns across various media channels. Its service offerings are structured to support clients from initial brand definition through creative execution and digital deployment. Eleven targets enterprise-level clients requiring custom solutions for market positioning and audience engagement. The agency's approach combines strategic planning with creative development to deliver marketing initiatives designed to achieve specific business objectives.

The core of Eleven's service involves understanding a client's market position and competitive landscape to inform strategic recommendations. This often includes market research, audience segmentation, and brand positioning exercises. Following strategy development, the agency moves into creative execution, developing concepts and assets for campaigns. This encompasses a range of outputs, from traditional advertising formats to digital content and interactive experiences. Digital marketing is a significant component of their offering, covering areas such as search engine optimization (SEO), paid media management, social media strategy, and content marketing. The agency structures its engagements as custom projects, with pricing tailored to the scope and complexity of each client's requirements.

Eleven's expertise in integrated campaigns means coordinating efforts across multiple channels to ensure message consistency and maximize reach. This involves planning how different marketing touchpoints, such as television, print, digital display, social media, and experiential activations, work together to form a cohesive brand narrative. For example, a campaign might involve a national television spot supported by targeted digital ads and social media content, all designed to reinforce a central brand message. The agency aims to provide a unified solution for clients looking to enhance their market presence and engage target audiences effectively. Their work in creative development encompasses visual design, copywriting, and multimedia production, ensuring that campaign assets are aligned with the strategic objectives. Agencies like Droga5 also emphasize integrated creative solutions for enterprise clients, highlighting a common industry approach to comprehensive campaign development Droga5's portfolio of integrated campaigns.

Key features

• Brand Strategy Development: Services include market research, competitive analysis, audience segmentation, and defining brand positioning and messaging frameworks. This aims to establish a clear and differentiated identity for clients in their respective markets.
• Integrated Campaign Planning: Development and execution of multi-channel campaigns that coordinate efforts across various media types, including traditional advertising, digital platforms, and experiential marketing, ensuring consistent brand communication.
• Digital Marketing Services: Comprehensive digital capabilities encompassing search engine optimization (SEO), paid search and social media advertising, content marketing strategy and creation, and email marketing campaigns.
• Creative Development and Production: Conceptualization and production of creative assets across different formats, including visual design, copywriting, video production, and interactive experiences for advertising and digital platforms.
• Media Planning and Buying: Strategic allocation and purchase of advertising space and time across various media channels to reach target audiences efficiently and effectively.
• User Experience (UX) Design: Design and optimization of digital interfaces and user journeys to enhance engagement and usability for websites, applications, and other digital products.

Pricing

Eleven operates on a custom enterprise pricing model. Specific project costs are determined based on the scope of work, duration, resources required, and the complexity of the client's marketing objectives. The agency does not publish standardized pricing tiers or packages.

For detailed pricing inquiries, prospective clients typically engage in a discovery process with Eleven to define their needs and receive a tailored proposal, as is common practice with agencies providing custom marketing solutions SBA guidance on pricing services.

Common integrations

As a marketing agency, Eleven integrates with various platforms and tools to execute campaigns and manage client data. While direct API-level integrations are typically managed on a project-by-project basis depending on client tech stacks, common categories of tools they work with include:

• Advertising Platforms: Integrates with major ad networks such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and TikTok Ads for campaign management, targeting, and analytics.
• Analytics & Reporting Tools: Utilizes platforms like Google Analytics, Adobe Analytics, and various data visualization dashboards to track campaign performance, user behavior, and provide reporting.
• CRM Systems: Connects with client Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot) to align marketing efforts with sales processes and customer data.
• Content Management Systems (CMS): Works with CMS platforms such as WordPress, Drupal, and Adobe Experience Manager for website development, content publishing, and SEO optimization.
• Marketing Automation Platforms: Integrates with tools like Marketo, Pardot, and HubSpot Marketing Hub for email marketing, lead nurturing, and automated campaign workflows.
• Social Media Management Tools: Employs platforms like Sprout Social, Hootsuite, and Buffer for scheduling posts, monitoring engagement, and managing social media presence.

Alternatives

• Wieden+Kennedy: An independent advertising agency known for its creative work and brand storytelling, often serving large global brands.
• Droga5: A creative agency that focuses on integrated campaigns and brand building, recognized for its strategic and impactful advertising.
• R/GA: A global agency that combines technology, design, and marketing to create connected experiences and digital products for brands.
• Ogilvy: A global advertising, marketing, and public relations agency providing a broad range of services including brand strategy, digital, and media.
• McCann: A global advertising agency network offering strategic planning, creative development, and integrated marketing solutions across various industries.

Getting started

Engaging with an agency like Eleven typically begins with an initial consultation to discuss project requirements and objectives. The process often involves a discovery phase, proposal development, and contract negotiation before project kickoff. As an agency providing custom services, there is no direct code-based "getting started" like with a software product. However, a typical initial interaction might involve outlining a project brief. Below is an example of a hypothetical project brief outline in JSON format, which a client might prepare for an agency to initiate discussions:

{
  "projectName": "New Product Launch Campaign",
  "clientName": "Acme Innovations Inc.",
  "contactPerson": "Jane Doe, Marketing Director",
  "contactEmail": "[email protected]",
  "briefDate": "2026-05-08",
  "projectOverview": "Acme Innovations is launching a new AI-powered productivity tool in Q4 2026. We require a comprehensive integrated marketing campaign to build awareness, drive pre-orders, and establish market leadership.",
  "objectives": [
    "Achieve 50,000 pre-orders within 3 months of campaign launch.",
    "Generate 100M media impressions across digital and traditional channels.",
    "Establish brand as a leader in AI productivity solutions."
  ],
  "targetAudience": [
    "Tech-savvy professionals (25-45) in corporate environments.",
    "Small business owners seeking efficiency gains."
  ],
  "keyDeliverables": [
    "Brand positioning and messaging framework.",
    "Integrated campaign strategy (digital, social, PR, OOH).
    "Creative assets (video, display ads, social content, landing pages).",
    "Media plan and buying strategy."
  ],
  "budgetRange": "Confidential (to be discussed)",
  "timeline": {
    "strategyPhase": "June - July 2026",
    "creativeProduction": "August - September 2026",
    "campaignLaunch": "October 2026"
  },
  "notes": "Seeking an agency with strong experience in B2B tech launches and integrated campaigns."
}

This JSON structure provides a clear, organized way for a client to communicate their needs to an agency, facilitating the initial discovery and proposal phase. Agencies use such briefs to understand the scope and develop a tailored approach.