Resolution Media

Overview

Resolution Media operates as a global performance marketing agency, providing services primarily to enterprise-level clients. Established in 1998, the agency focuses on digital channels to drive measurable outcomes for brands. Its core offerings encompass search engine marketing (SEM), social media advertising, and programmatic media buying, all underpinned by data analytics and optimization strategies. Resolution Media is part of Omnicom Media Group (OMG), which is one of the largest advertising holding companies globally, alongside entities like WPP and Publicis Groupe.

The agency's approach to performance marketing involves leveraging proprietary tools and industry platforms to manage and optimize complex digital campaigns. This includes detailed keyword research, audience segmentation, bid management, and creative testing across various ad ecosystems. For instance, in social media advertising, Resolution Media designs and executes campaigns on platforms like Facebook, Instagram, and LinkedIn, focusing on audience targeting and conversion tracking. Similarly, their programmatic media buying capabilities involve using demand-side platforms (DSPs) to automate ad placements across a wide network of publishers, optimizing in real-time for specific performance indicators.

Resolution Media distinguishes itself through its focus on data-driven campaign optimization. This involves continuous analysis of campaign performance metrics, A/B testing, and the application of machine learning techniques to refine targeting and budget allocation. Their services are particularly suited for large organizations that require sophisticated digital marketing strategies and the ability to scale campaigns internationally. The agency aims to integrate various digital channels to create cohesive marketing ecosystems that maximize return on ad spend (ROAS) for its clients.

As an agency within the Omnicom Media Group, Resolution Media benefits from access to a broad range of resources, research, and talent across the network. This organizational structure allows for collaboration with other specialized agencies within OMG, enabling integrated solutions that might span media planning, creative development, and public relations. This integrated approach is often critical for enterprise clients who require comprehensive marketing solutions rather than isolated channel management.

Their expertise extends to adapting strategies for evolving digital landscapes, including changes in privacy regulations, new advertising formats, and emerging platforms. For example, the shift towards first-party data strategies has become a significant area of focus, requiring agencies to help clients collect, manage, and activate their own customer data effectively. Resolution Media's role is to navigate these complexities, ensuring client campaigns remain compliant and performant. Their client engagements typically involve long-term partnerships, focusing on continuous improvement and strategic alignment with business objectives.

Key features

• Search Engine Marketing (SEM): Management of paid search campaigns on platforms like Google Ads and Microsoft Advertising, including keyword strategy, bid management, ad copy optimization, and landing page testing.
• Social Media Advertising: Development and execution of paid social campaigns across major platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter), focusing on audience targeting, creative development, and performance tracking.
• Programmatic Media Buying: Automated purchase and optimization of digital ad inventory across display, video, and audio channels using demand-side platforms (DSPs) and data management platforms (DMPs).
• Data-Driven Campaign Optimization: Utilization of analytics, A/B testing, and machine learning models to continuously refine campaign performance, improve targeting, and optimize budget allocation.
• Performance Analytics & Reporting: Comprehensive reporting on key performance indicators (KPIs), providing insights into campaign effectiveness and areas for improvement.
• Audience Strategy & Segmentation: Development of detailed audience profiles and segmentation strategies to ensure ads reach the most relevant consumer groups.
• Conversion Rate Optimization (CRO): Strategies and testing methodologies applied to landing pages and ad creatives to maximize conversion rates from campaign traffic.
• Global Campaign Management: Capabilities to manage and localize digital marketing campaigns across multiple international markets, adapting strategies to regional nuances.

Pricing

Resolution Media provides custom enterprise pricing for its performance marketing services. The cost structure is typically based on the scope of work, the complexity of campaigns, the number of channels managed, and the overall media spend. Prospective clients engage in a direct consultation process to define their specific needs, after which a tailored proposal and pricing model are developed. This bespoke approach reflects the agency's focus on large-scale, customized solutions for enterprise clients, rather than standardized packages.

For specific pricing inquiries, direct contact with Resolution Media is required to discuss project parameters and obtain a detailed quote, as no public pricing tiers are available on their website or via third-party directories like Clutch.co.

Common integrations

As an agency, Resolution Media's services involve managing client campaigns across various advertising and analytics platforms. They leverage the APIs and native integration capabilities of these platforms rather than offering their own public API or SDKs. Common integrations typically involve:

• Google Marketing Platform: Integration with tools like Google Analytics, Google Ads, and Display & Video 360 for search, display, and video advertising and analytics.
• Meta Business Suite: For managing and optimizing ad campaigns across Facebook and Instagram, utilizing their targeting, measurement, and reporting APIs.
• Adobe Experience Cloud: Integration with components such as Adobe Analytics and Adobe Advertising Cloud for comprehensive customer data analysis and cross-channel media buying.
• CRM Systems: Connecting with client Customer Relationship Management (CRM) platforms (e.g., Salesforce, HubSpot) to align marketing efforts with sales data and customer segments.
• Data Management Platforms (DMPs): Utilizing DMPs (e.g., Salesforce Audience Studio, Oracle Data Cloud) to build and activate audience segments for programmatic advertising.
• Third-Party Ad Servers: Integration with ad serving platforms like DoubleClick Campaign Manager (DCM) for ad trafficking, tracking, and reporting across various publishers.
• Attribution Modeling Platforms: Working with various attribution solutions to understand the impact of different touchpoints on conversions and optimize media spend.

Alternatives

• Merkle: A global data-driven performance marketing agency specializing in CRM, analytics, and digital media.
• Reprise Digital: Another global performance marketing agency focused on search, social, and content, also part of IPG Mediabrands.
• iProspect: A global digital performance agency offering services in search, social, programmatic, and analytics, part of Dentsu International.
• Accenture Song: A broad digital agency offering creative, marketing, and experience design services, with strong capabilities in performance marketing.
• Cognizant Interactive: Provides digital experience, marketing, and commerce services, including performance media optimization for large enterprises.

Getting started

Resolution Media operates as an agency providing managed services, rather than a software platform with a public API or SDKs for direct developer interaction. Therefore, there isn't a typical "hello world" code example for integrating with Resolution Media directly. Engagement with Resolution Media typically begins with a consultation process. For technical buyers or developers working within client organizations, interacting with Resolution Media usually involves data exchange, API key management for ad platforms, and setting up tracking mechanisms.

A common technical task when collaborating with a performance marketing agency like Resolution Media involves ensuring proper data flow and tracking. This might include implementing conversion pixels, setting up server-side tracking, or configuring data feeds. Below is an illustrative example of how a client's development team might implement a Google Ads conversion tracking snippet, which Resolution Media would then leverage for campaign optimization:

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-YOUR_CONVERSION_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-YOUR_CONVERSION_ID');

  // Example: Track a 'purchase' conversion event
  function trackPurchaseConversion(value, currency) {
    gtag('event', 'purchase', {
      'send_to': 'AW-YOUR_CONVERSION_ID/YOUR_CONVERSION_LABEL',
      'value': value,
      'currency': currency,
      'transaction_id': 'OPTIONAL_TRANSACTION_ID_HERE'
    });
  }

  // Call this function on a successful purchase event on your website
  // e.g., in a JavaScript function triggered after order completion
  // trackPurchaseConversion(100.00, 'USD');
</script>

In this example, AW-YOUR_CONVERSION_ID and YOUR_CONVERSION_LABEL would be provided by Resolution Media based on the specific campaign tracking requirements. The client's development team would be responsible for accurately implementing this code on their website or application to ensure conversion data is captured and sent to Google Ads, enabling Resolution Media to optimize ad spend effectively. Similar implementations are required for other platforms like Meta (Facebook Pixel) or analytics platforms to provide the agency with necessary performance data.

Furthermore, developers might work with Resolution Media to establish secure data transfer protocols for first-party data, such as customer lists for audience targeting, or to set up server-to-server (S2S) tracking to enhance data privacy and accuracy. This often involves securely transmitting hashed customer identifiers or conversion events directly between the client's servers and advertising platforms' APIs, bypassing browser-based tracking methods where appropriate.