We Are Social

Overview

We Are Social is a global agency established in 2008, focusing on social media marketing and integrated digital strategies. The agency operates with a network of offices across multiple continents, including North America, Europe, Asia, and Australia, allowing it to execute localized campaigns within a global framework. Its service offerings are structured around understanding cultural nuances and digital behaviors to create relevant brand communication.

The agency’s core competencies include developing global brand strategies that integrate social media at their center. This involves research into audience demographics, platform usage, and emerging social trends to inform campaign development. We Are Social works with enterprise-level clients across various sectors, including consumer goods, automotive, financial services, and technology. The agency emphasizes data-driven insights to measure campaign effectiveness and optimize strategies over time.

For brands looking to expand their reach or deepen engagement on social platforms, We Are Social provides services ranging from strategic planning to content production and community management. This includes creating visual assets, video content, and written copy tailored for specific social channels. Their approach often involves leveraging real-time data to adapt campaigns and respond to evolving online conversations. The agency also specializes in influencer marketing, identifying and collaborating with individuals who can authentically represent a brand's message to their followers. This involves vetting influencers, negotiating partnerships, and managing campaign execution to ensure alignment with brand objectives and regulatory compliance.

We Are Social's methodology often involves a collaborative process with client teams, integrating their expertise into existing marketing structures. This can include workshops, regular reporting, and joint strategic planning sessions. The agency positions itself as a partner in digital transformation, helping brands navigate the complexities of the social media landscape. Their work aims to build brand equity and drive measurable business outcomes through sustained social presence and targeted campaigns. The agency's global footprint allows it to offer consistent brand messaging while adapting to local market conditions, a critical factor for multinational corporations.

Competitors in the social media marketing space include larger advertising holding companies like Ogilvy, which also offer comprehensive digital and social services. These agencies often compete on scale, global reach, and specialized expertise in various marketing disciplines.

Key features

• Global Social Strategy Development: Crafting overarching social media strategies that are adaptable across international markets, considering cultural and linguistic differences.
• Social Media Campaign Execution: Planning, creating, and managing integrated social media campaigns across platforms like Instagram, TikTok, Facebook, X (formerly Twitter), and LinkedIn.
• Influencer Marketing Programs: Identifying, vetting, and collaborating with relevant influencers to amplify brand messages and reach target audiences.
• Content Creation and Production: Developing a range of content types, including video, photography, graphic design, and copywriting, optimized for social media distribution.
• Community Management: Engaging with online communities, responding to comments and messages, and fostering brand loyalty through direct interaction.
• Social Listening and Analytics: Monitoring social conversations, tracking campaign performance, and providing data-driven insights for strategic adjustments.
• Crisis Management: Developing and implementing strategies to address and mitigate negative sentiment or public relations issues on social media.
• Paid Social Media Advertising: Managing and optimizing paid campaigns on social platforms to increase reach, engagement, and conversions.

Pricing

We Are Social operates on a custom enterprise pricing model. Specific costs are determined based on the scope of services, campaign duration, geographical reach, and the complexity of the client's requirements. Prospective clients typically engage in a consultation process to define their needs, after which a tailored proposal and cost estimate are provided. The agency does not publish standardized pricing tiers or packages. For detailed information, direct consultation with We Are Social is required.

Common integrations

As a service-based agency, We Are Social integrates with various third-party platforms and tools to deliver its marketing services. These integrations are typically managed internally by the agency's teams rather than directly by client-side development. Examples include:

• Social Media Management Platforms: Tools like Sprinklr or Hootsuite for scheduling posts, monitoring mentions, and managing community interactions.
• Social Listening Tools: Platforms such as Brandwatch or Talkwalker for monitoring brand sentiment, competitive analysis, and trend identification.
• Analytics and Reporting Suites: Integration with native social media analytics (e.g., Facebook Insights, Instagram Analytics) and third-party tools for comprehensive performance reporting.
• Content Management Systems (CMS): For content distribution and ensuring brand consistency across owned web properties and social channels.
• Customer Relationship Management (CRM) Systems: To integrate social customer service data and understand customer journeys.
• Advertising Platforms: Direct integration with ad managers for Facebook, Instagram, TikTok, LinkedIn, and other platforms for paid social campaign execution.

Alternatives

• Ogilvy: A global advertising, marketing, and public relations agency offering comprehensive digital and social media services.
• Edelman: The world's largest public relations firm, with extensive capabilities in digital, social media, and influencer engagement.
• VMLY&R: A global marketing and communications agency that provides brand and customer experience, commerce, and technology solutions, including social media.
• WPP Agencies: A network of agencies under the WPP umbrella, many of which offer specialized social media marketing services.
• Publicis Groupe Agencies: Similar to WPP, Publicis Groupe encompasses numerous agencies with digital and social media expertise, such as Leo Burnett or Saatchi & Saatchi.

Getting started

Engaging with We Are Social typically begins with an initial consultation to discuss specific marketing objectives and challenges. As a service provider, there isn't a direct API or SDK for client-side integration. The process involves defining the scope of work and establishing a collaborative relationship. A common initial step might involve defining a social media content strategy for a new product launch, which would then be executed by the agency.

Below is a conceptual representation of how a brand might define its social media goals and content pillars, which would then inform the agency's strategic work. This is not executable code but illustrates the structured input clients provide.

{
  "brandName": "ExampleTech",
  "campaignName": "NextGenDevice Launch",
  "marketingObjectives": [
    "Increase brand awareness by 20% on Instagram within 3 months",
    "Drive 10% increase in pre-orders via social media referrals",
    "Generate 500k video views for product reveal content"
  ],
  "targetAudience": {
    "demographics": "18-35, tech-savvy, early adopters",
    "interests": "gadgets, innovation, sustainable tech"
  },
  "keyMessagePillars": [
    "Innovation: Showcasing unique features and cutting-edge technology",
    "Lifestyle Integration: How the device fits into daily life",
    "Sustainability: Highlighting eco-friendly aspects"
  ],
  "callToActions": [
    "Pre-order now",
    "Learn more on our website",
    "Follow for updates"
  ],
  "reportingRequirements": {
    "frequency": "Bi-weekly",
    "metrics": [
      "Reach",
      "Engagement Rate",
      "Click-Through Rate (CTR)",
      "Conversion Rate"
    ]
  }
}

This JSON object outlines the foundational information that a client would typically share with We Are Social to initiate a project. The agency would then translate these objectives and content pillars into a detailed social media strategy, including platform selection, content calendars, influencer outreach plans, and paid media strategies. The collaborative process involves regular communication, feedback loops, and performance reviews to ensure alignment with the brand's overarching marketing goals.